Design Philosophy

Climate change is a crisis and we are fighting it by incorporating sustainable design techniques at every stage of production : 

  • Longevity – All our textiles are yarn dyed and tested for color fastness. The end fabric is pre washed and does not shrink. Our design sensibilities are minimalistic with great focus on classic styles and fits with room for alterations. Our silhouettes are flattering on all body types and our sizing is inclusive.
  • Upcycling – Our textile waste from production does not reach landfill. We convert them into cloth bags for packaging and fabric jewellery. This process also augments income for our women from marginalized communities.
  • Multifunctional – Our bags and clothing range can effortlessly take you from day to night/work to travel. Our reversible jackets are just an example.
  • Preserving handloom weaving techniques – Our fabric purchases help create market access for traditional craftspeople in rural India.